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     IllusionWorks, L.L.C. is a company devoted to developing educational and fun products relating to illusions. IllusionWorks is interested in promoting a positive understanding of how the human mind works through exciting science museum exhibits, toys, games, puzzles, and other such educational and fun products.

     The IllusionWorks team consists of some of the world's best researchers in perception and cognitive science, as well as the finest illustrators, digital artists, magicians, and illusion artists.

IllusionWorks Archive

     The comprehensive IllusionWorks archive consists of thousands of illusion images, both artistic and educational. Most of the images in this archive are not yet publicly available.

     A comprehensive collection of almost every book and article published on illusions.

Product Line for Museums

     First and foremost, IllusionWorks has been developing a comprehensive line of interactive software and physical exhibits on illusions, perception, and cognitive science for science, technology, and educational museums.

     Interactive exhibits will allow the user to interact with each illusion thereby testing the underlying constraints of their visual system. One of the staple exhibits in this line is the award-winning interactive software program "Your Mind's Eye," which consists of innumerable interactive demonstrations, scientific explanations, artwork, puzzles, drawing lessons, etc.

     Other physical exhibits consist of objects that produce surprise and joy, when their true nature is revealed.

     Many exhibits relate to the interconnection between art and science, especially how artists have traditionally used illusions that we will accept in order to suggest a realistic three-dimensional scene.

     In this regard, IllusionWorks has formed a strategic partnership with Sparks Exhibit Firm and Piper Productions. Sparks Exhibit firm is a nationally recognized design firm that specializes in the design and fabrication of museum exhibits, trade show displays, and theme park environments.

Trade Show Exhibits and Point of Purchase Displays

     IllusionWorks develops unique exhibits incorporating illusions for trade show exhibits and point of purchase displays. Illusion designs, because of their eye catching appeal, can provide excellent design concepts.

     IllusionWorks has proprietary technology to display a three-dimensional object into the middle of a room with a large viewing angle, which is wonderful for the display of retail goods.

Consumer Products

     IllusionWorks is actively developing products for the broad consumer market utilizing images and concepts in its archive, or through independently contracted artists, magicians, inventors, and researchers. If you have an illusion product that you think is marketable, we would be glad to hear from you. Please write to us at the address below.

Licensing of Images

     IllusionWorks represents over forty illusions artists and is actively engaged in licensing their images. The IllusionWorks archive consists of high resolution digital images of most of these images. IllusionWorks can also create unique designs to suit customized wishes.

IllusionWorks Team

IllusionWorks consists of top businessmen, educators, and academics who have formed together to provide the highest quality products for the consumer market. IllusionWorks is not affiliated with the California Institute of Technology or any other research institution.

Norm Kaderlan -- CEO and CFO

Kaderlan has more than twenty years of experience as an entrepreneur in creative ventures, including National Public Radio, Opera/Omaha, and Ohio Ballet. A nationally known and respected management consultant and writer, he has helped clients from small businesses to Fortune 500 companies become more effective and productive. His client list includes ARCO, Hallmark Cards, American Institute of Architects, Road & Track, Tri-Star Electronics, BWBR Architects, The Stubenrauch Architects, and EPT Architects. He currently teaches entrepreneurship at Pepperdine University. Kaderlan is the author of numerous articles on management practice for national publications, and his book, Designing Your Practice, is a classic in its field. He also serves on the Advisory Board to the Los Angeles Business Technology Center.

Paul MacCready -- President

MacCready is an internationally known inventor and engineer, winner of the innumerable honors and awards for his various engineering and aviation achievements. He has been featured in countless newspapers and national magazines, including Time and US News and World Reports. His inventions, which include the first human and solar powered airplanes, are displayed in the Smithsonian Institution. His other remarkable achievements include the solar powered car and EV1 for General Motors, the Pathfinder, a solar powered plane that will have almost eternal flight.

MacCready, an astute businessman, is also passionate about education and the dissemination of critical thinking skills.

Al Seckel -- Vice President

Seckel is acknowledged as one of the world's leading authorities on illusions. He has given invited lectures on illusions at Caltech, Harvard, MIT, Berkeley, Oxford University, University of Cambridge, UCLA, UCSD, University of Lund, University of Utrecht, and many other fine institutions. Seckel is currently under contract with the Brain and Cognitive Division of the MIT Press to author a comprehensive treatise on illusions, perception, and cognitive science.

Seckel has established international relationships with the leading researchers, magicians, and artists who specialize in illusions. These relationships have allowed Seckel to amass the world's largest collection of illusions. Seckel has been involved in the creation of all of the material currently offered by IllusionWorks.

To find out more about Seckel and his exciting research at the California Institute of Technology, please click here.

Alice Klarke -- Senior Creative Artist and Designer

Currently at the very top of her profession as a national award-winning digital artist, Klarke has created over 200 movie posters, standees, billboards, video boxes, and related advertising for major entertainment studios, including Disney, Warner Brothers, Universal, MGM, Paramount, 20th Century Fox, and United Artists, among others. Her other digital work includes creating images for national advertising campaigns. Clients include Pepsi, Alpo, Frito-Lay, Budweiser, Toyota, and Sun Computers, among many others. She also designs and produces motion title graphics, incorporating them into live action movie trailers and promotional advertising videos.

Klarke has designed and created various illusion products for IllusionWorks, including Illusion in Art playing cards, an interactive children's book, Ames Room illusion kit, and other illusion products for print media and museum exhibits.

 

Michael Krieger -- Legal Counsel, Contracts, Intellectual Property

Krieger, of the firm Bronson, Bronson, & McKinnon, handles intellectual property issues for IllusionWorks. Krieger practices in the area of high technology and business transactions. He holds leadership positions in various professional organizations and frequently writes and speaks about law, intellectual property, and technology business matters.

William Haeflinger  -- Legal Counsel, Patents

Patent attorney Heflinger handles all national and international patent applications for proprietary technology on behalf of IllusionWorks.

 

Contact Information

If you are interested in our exhibit line, sculptures, trade show displays, or theme park environments, customized exhibits, displays, or illusionary sculpture, please contact:

Mark Adams

IllusionWorks

3203 Overland Ave  #6152

Los Angeles, CA